Online Video Tips – 7 Secrets to Online Marketing Videos That Rock

Want to create online videos that rock? Just follow these 7 online video tips! You’ll have lots of online video traffic from people that get to know, like and trust you through the power of online video.Tip #1 – Make your video appear professional. Have a good, clear background. Clutter and pictures are a big no no! And of course, dress appropriately. However, if you are promoting the lifestyle your business allows, then shoot your videos at the beach, at the slopes, on the golf course, etc.Tip #2 – Look directly into the camera, but pretend it it someone else’s eyes. Think about your target audience, not the camera, when you talk and be sure to speak from your heart.Tip #3 – Provide value in your content and convey a strong sense of confidence. If you do not speak with confidence your audience will not see you as an authority figure with credibility. Even if you are an expert, you won’t be seen as one unless you speak with confidence.Tip #4 – Don’t put your website URL before the beginning of the video, it’s too much like a commercial and people may click away instantly. Your focus should be providing value so don’t lead with your website link or call to action. Give valuable content first, then put your call to action with website link at the end of the video.Tip #5 – Add a video transition between the main video and the call to action. You can use a crossfade, a wipe, or lots of other digital effects.Tip #6 – Add music to the end of the video in the call to action section. Use music with a good beat. People will stay on this shot longer with good music.Tip #7 – Don’t make your video too long. Generally, your video should be 2-3 minutes max. The shorter the better. On average, only 46% of viewers watch longer than one minute, 36% watch 2 minutes or more, and a mere 17% longer than 3 minutes. If you have a long video, break it up into multiple videos.By following these 7 online video tips, you will create high quality videos that generate tons of free online video traffic to your website.